Jones Twine & Net Wrap has proudly served the Midwest for four generations, providing high quality year-round service, the best hay-baling products, and industry-leading prices to help make Ag businesses more profitable. This project was ongoing and encompassed a full brand identity, web design, brand strategy, and print design among other things.

Lemon provided a logo suite that called to the roots of the company, riffing on the logo that JTN had used for decades. In keeping the container shape, modernizing the hay-bale, and incorporating a scalable logo suite, we were successful in refreshing the brand. Their customers love the new look, and the company is proud to use it every day.